It’s not what YOU say it is. It’s what THEY say it is.
Branding doesn’t have to be a subject we either shy away from (we’re not big enough of an organization or we can’t afford to brand) or we go all in and blow budgets and resources to try the latest and greatest (overbranding).
Branding at its core should be a strategic conversation between the organization and its customers. It shouldn't be w…
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