My #1 tip for emerging brands
Hint: I'm sharing more than 1 😝
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Ciao Amici,
I was recently featured on
’s Premium Serve Podcast where I talked about beverage and hospitality branding.Listen to it HERE.
While there are always nuances between categories and best practices, the takeaways are pretty universal no matter what type or stage your business is in.
So my number #1 tip is actually 3 tips rolled into one like a Swiss Army knife.
Ready? Keep reading…
Be Sincere
Authenticity builds trust. Ensure your brand’s voice and actions are genuine and reflect your core values.
How to Achieve It:
We all love to peak behind the curtain. Share behind-the-scenes content to show your company’s personality and values.
Be transparent about your business practices and decision-making processes.
Community management is vital. Engage with your audience honestly and respond to feedback openly.
Patagonia’s commitment to environmental sustainability is evident through their transparent business practices and advocacy for conservation efforts.
Tell Relevant Stories
Engage your audience with stories that matter to them. Share experiences and narratives that highlight your brand’s impact and connect emotionally.
How to Achieve It:
Feature customer testimonials and success stories.
Create content that addresses your audience’s pain points and aspirations.
Use storytelling to highlight your brand’s journey, mission, and values.
Dove’s “Real Beauty” campaign showcases real women and their stories, resonating deeply with their audience and making their product relatable, no matter the age.
Stop Overbranding
Simplicity is key. Avoid clutter and excessive branding efforts that can overwhelm and alienate your audience. Focus on clear, meaningful messaging.
How to Achieve It:
Keep your branding elements, like logos and slogans, simple and consistent.
Focus on delivering a clear, concise message in all your marketing materials.
Prioritize quality over quantity in your branding efforts and communications.
Example: In-N-Out Burger maintains a straightforward approach with a limited menu and consistent branding, emphasizing quality and simplicity. (Mmmmmmh, In n Out. IYKYK)
So while there is no shortage of sage brand advice out there, for most businesses that are tapped out on resources (and budget), I’m hoping these three tips help to clarify the mystic world of brand building. At least for now.
To your unstoppable success,
-Steven ✌️🍕
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