Recession or Not—Here’s What Brands Need to Be Doing Today
5 Things Every Brand & Nonprofit Should Be Doing Right Now
Ciao Amici,
I missed Saturday’s newsletter (life happens 😅), so here’s a special Monday morning edition — and it couldn’t be more timely.
With tariffs rising, economic uncertainty creeping in, and a potential recession looming, it’s easy to fall into survival mode.
But the brands that make it out stronger aren’t the ones who go dark or cut corners — they’re the ones who double down on clarity, community, and creativity.
Here are 5 things every brand and nonprofit should be focusing on today to weather the storm and come out ahead:
🚀 Recenter on Purpose.
In uncertain times, your why becomes your anchor. Revisit your mission and ensure it's not just a poster on a wall but something that actively informs decisions, messaging, and partnerships.
🚀 Strengthen Your Community.
Now’s the time to show up for your people. That means listening more, creating more meaningful content, and being the brand that gets it.
Community will carry you when commerce slows.
🚀 Audit & Optimize Everything.
From your website and funnels to your brand messaging and customer journeys — now’s the time to tighten things up. Small efficiencies now can lead to big savings and better experiences later.
🚀 Invest in Brand Equity.
Don't go dark on brand-building. Visibility matters, especially when everyone else is pulling back. Keep telling your story, refining your voice, and being seen — consistency breeds trust.
🚀 Get Creative with Resources.
Economic pressure sparks innovation. Whether it’s collaborations, new revenue models, or low-cost marketing (👋 NJ Content Studio), this is your moment to experiment smartly.
Whether you're a social-impact organization stewarding your community or a brand navigating a shifting landscape, remember: strong brands are built in the tough seasons.
If you need a sounding board or support, I'm here — hit reply or book some time.
See you next time,
-Steven ✌️🍕
P.S. Today’s newsletter is brought to you by Clear Digital Labs, a digital marketing training program helping to bridge the gap between talent potential and employer needs. They provide training, mentorship, and job opportunities for aspiring digital marketers. Contact them HERE.
P.P.S. Whenever you're ready, there are 3 ways I can help you:
#1: Ready to grow your corporate or personal brand? Let's chat. >>> Click here to book a call with me
#2: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.
#3: Follow me on LinkedIn for more branding tips, marketing hacks, and community-building systems.
Cheers to you and the thousands of awesome people finding value in the All About Branding newsletter. I appreciate you and if you love the content, then think about becoming a paid subscriber. It helps to keep the lights on and the coffee brewing.
If you’re hating these emails, please unsubscribe below. I’ll still buy you a beer IRL, it’ll just be a domestic one. 🍺
If you’re loving these emails, please LIKE + COMMENT + SHARE. The same rules apply as above, I’ll just buy you your drink of choice. 🥃 🍾 🍸
You’re receiving this email because, in some way or another, we’ve done business together over the past 15 years. Maybe it was through a past agency I was part of. Maybe it was direct. Or maybe you signed up for a webinar, listened to a podcast, or engaged with me on the internet. Regardless, I’m thrilled you’re here.