Simple Marketing & Brand Planning PDF
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OGSM — What the hell is that right? Well in marketing speak, it’s a simple acronym to help you break down and understand your marketing and brand plans.
For most organizations, it’s not a lack of creativity and ideas. You have those in spades. The bottleneck comes in producing those ideas. Making them come to life while not losing steam.
The OGSM way of looking at big ideas breaks them down in a way that they become tangible and realistic.
An OGSM framework is a business planning tool that helps organizations, teams, and individuals define and link their long-term visions to short-and medium-term goals and activities.
The acronym stands for: Objectives + Goal + Strategy + Measurement
Objective – a clearly written, short statement of what the organization wants to achieve.
Goals – describe what success should look like.
Strategies – sets out how you will achieve your goals. (Not to be confused with organizational strategy).
Measures – how you will monitor the delivery of your strategies.
So WHY an OGSM? What’s its purpose?
Codify annual objectives thus making them more manageable.
Ensure all objectives are quantifiable and measurable. We don’t want to be wasting time, resources, and money on objectives that serve no purpose.
Ensure all tactics derive from a specific, aligned-to strategy. Nothing worse than being tactic happy with no real rhyme or reason.
Prioritize strategies and tactics so you can properly allocate resources and money.
Define what we ARE choosing to do.
Define what ARE NOT choosing to do.
So, let’s dive deeper.
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