🧹 Spring Is the Perfect Time to Edit Your Personal Brand
You clean your closet every season. When’s the last time you cleaned up your personal brand?
Ciao Amici,
This week, I didn’t go viral.
I recalibrated.
More specifically, I…
→ Refined my content engine
→ A few YouTube Shorts finally popped (a reminder that consistency > perfection)
→ Launched the new ANEWBrand site with case studies that actually reflect who we are and what we stand for
But most importantly—I paused.
I zoomed out.
Because building a personal brand isn’t about doing more.
It’s about making sure what you are doing is still aligned.
Here’s what I was reminded of:
Your personal brand is a living thing
What you created 6 months ago may no longer reflect who you are today—and that’s okay. Update your story.Momentum > Master Plans
You don’t always need a 90-day roadmap. Sometimes showing up, testing, and iterating is enough to spark movement.Your audience feels misalignment before you do
If something feels stale to you, they’ve already sensed it. Stay ahead by checking in with yourself regularly.Clarity comes from editing
Like spring cleaning your closet—cut what no longer fits. Polish what still works. Make space for the new.
If you’re building a brand—especially a personal one—give yourself permission to stop and reflect. To audit. To align.
This isn’t a race to relevance.
It’s a process of remembering who you are, and then showing up like it.
-Steven ✌️🍕
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