The real difference between brand mission, vision, and purpose

Hi, Friends!  

I get this question a lot… “Steven, what is really the difference between Mission/Vision/Purpose, and can’t I use them interchangeably in my business?” 

Great questions with a very succinct and clear answer. No!

You cannot use them interchangeably (why would you want to anyway?) as they have different meanings and usage. There’s a different…