Surprise! A Monday Newsletter with a Twist 🎉
A little Monday surprise on how small delights can lead to big brand loyalty.
Cheers to you and the thousands of awesome people finding value in the All About Branding newsletter. I appreciate you and if you love the content, then think about becoming a paid subscriber. It helps to keep the lights on and the coffee brewing.
Ciao Amici,
Surprise!
This one’s coming at you on a Monday, not our usual Saturday. And maybe that little twist is just what you need to kickstart the week. 🙌
Truth is, I missed Saturday as we were deep into putting the finishing touches on the newly expanded NJ Content Studio. More to come later, but it’s going to be an amazing place for creators, entrepreneurs, small business owners, and basically anyone wanting to create content.
So today, let’s talk about something brands too often overlook in their rush to “stick to the plan”—a bit of surprise and delight.
As brands, we’re wired to deliver consistency, but it’s those little moments of unexpected joy that keep people coming back for more.
Here’s how you can build a “surprise and delight” strategy into your brand’s DNA:
1. Give More Than Expected
Every once in a while, go beyond the anticipated. Throw in a bonus product, exclusive tip, or personalized thank you. It doesn’t have to be big, but it should feel thoughtful—a little something that says, “we see you, we appreciate you.”
2. Personalize Like It’s 2024
Use data to surprise customers with a detail only you would know. Maybe it’s a birthday treat or a quick “thanks for your 5th purchase”—people remember brands that remember them.
3. Stay Unpredictably Relevant
As your customers’ needs evolve, so should your brand’s ability to surprise. Pay attention to culture, to conversations, and show up with something fresh that resonates. Keep it real, keep it surprising, and keep it about them.
So here’s your Monday reminder: find small ways to surprise and delight. Who knows? Maybe next week’s newsletter will have something extra, just for you. 😉
Until then, keep building, keep delighting.
-Steven ✌️🍕
P.S. Today’s newsletter is brought to you by Clear Digital Labs, a digital marketing training program helping to bridge the gap between talent potential and employer needs. They provide training, mentorship, and job opportunities for aspiring digital marketers. Contact them HERE.
P.P.S. Whenever you're ready, there are 3 ways I can help you:
#1: Ready to grow your corporate or personal brand? Let's chat. >>> Click here to book a call with me
#2: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.
#3: Follow me on LinkedIn for more branding tips, marketing hacks, and community-building systems.
If you’re hating these emails, please unsubscribe below. I’ll still buy you a beer IRL, it’ll just be a domestic one. 🍺
If you’re loving these emails, please LIKE + COMMENT + SHARE. The same rules apply as above, I’ll just buy you your drink of choice. 🥃 🍾 🍸
You’re receiving this email because, in some way or another, we’ve done business together over the past 15 years. Maybe it was through a past agency I was part of. Maybe it was direct. Or maybe you signed up for a webinar, listened to a podcast, or engaged with me on the internet. Regardless, I’m thrilled you’re here.