The Most Underrated Skill in Business

t’s not strategy. It’s not talent. It’s something much simpler (but harder to do).

Cheers to you and the thousands of awesome people finding value in the All About Branding newsletter. I appreciate you and if you love the content, then think about becoming a paid subscriber. It helps to keep the lights on and the coffee brewing.

Ciao Amici,

This week has been a grind.

Sickness ran through the house.

Projects hit roadblocks.

Running multiple businesses felt like trying to sprint through mud.

The kind of week where even small wins felt like a battle.

But here’s the thing… sometimes, just showing up is the hardest part.

This past Thursday, I guest lectured for a Marketing class at RCBC (Rowan College at Burlington County). Thanks to Dan Summers for having me!

We talked about social media, branding, and how consistency is what builds businesses.

But the biggest challenge?

Not the strategy, not the tactics—just showing up.

And this isn’t just about marketing. It’s about business, creativity, and life.

Some weeks, momentum is on your side. Other weeks, it feels like you’re walking through wet cement.

This was one of those weeks.

So here’s what I’m reminding myself of, and maybe it’ll help you too:

1. Momentum isn’t linear. Progress sometimes looks like a mess before it makes sense.

2. Small wins still count. Even if it’s just showing up and handling what you can. Not everything needs to be a herculean lift.

3. Rest isn’t quitting. If you’re sick, tired, or burnt out, take the damn break. You brain, body, and family will thank you.

If you’ve been feeling stuck, overwhelmed, or just exhausted—what’s one thing you’re still showing up for, even when it’s hard?

Hit reply and let me know.

We’re in this together.

-Steven ✌️🍕

P.S. Today’s newsletter is brought to you by Clear Digital Labs, a digital marketing training program helping to bridge the gap between talent potential and employer needs. They provide training, mentorship, and job opportunities for aspiring digital marketers. Contact them HERE.

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You’re receiving this email because, in some way or another, we’ve done business together over the past 15 years. Maybe it was through a past agency I was part of. Maybe it was direct. Or maybe you signed up for a webinar, listened to a podcast, or engaged with me on the internet. Regardless, I’m thrilled you’re here.