What is Brand Strategy?

The 5Ws and 1H of Branding 🤑

Hello Friends,

So much of what I do as a strategist and fractional CMO/Head of Brand is centered on educating business leaders and the c-suite on the power their brand has across multiple functions and outputs.

There’s no shortage of tactics and channels, but increasingly evident is the need for an objective perspective from a business point of view to …