Your title doesn’t matter. You’re still the brand manager.
If you touch the brand, you own the responsibility. Here’s what that actually means.
Ciao Amici,
Dropped a post on LinkedIn yesterday that hit a nerve:
If you manage how a brand shows up, you’re a brand manager.
Founder, creator, strategist, ops lead… doesn’t matter. You’re holding the brand.
And that means one thing:
You’ve gotta manage in every direction.
🔼 Manage up — keep leadership aligned
🔽 Manage down — empower the team
➡️ Manage across — wrangle your vendors, partners, and freelancers
🧭 Manage the brand — protect the core, evolve with purpose
Because brand clarity doesn’t keep itself.
Without direction, it drifts.
Read the full post here → CLICK HERE
And if this hit home, forward it to someone else managing a brand (even if it’s not in their title).
✌️🍕
- Steven
P.S. If your brand feels like you’re just pulling random levers right now, reply to this. Let’s talk. There’s always a smarter way.
P.P.S. Whenever you're ready, there are 3 ways I can help you:
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