🎅 Santa’s Branding Secrets Revealed!
What Santa Can Teach Us About Building an Iconic Brand
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Ciao Amici,
A few years ago, I stumbled across something incredible—a deep dive into the brand strategy of Santa Claus (or Babbo for us who speak Italian).
That’s right, the big man in red with the jolliest marketing game on Earth.
While I didn’t come up with these insights, I couldn’t resist turning them into something fun, so I created a series of graphics to bring Santa’s brand strategy to life.
Honestly, Santa might just be the most iconic brand in history. Challenge me on this one.
Some takeaways from the Santa strategy are:
Brand Promise: XMAS—Excellence, Measurability, Accountability, and… Snow.
Core Values: Magic, Jolliness, and yes, Justice (because who else champions the underdog like Rudolph?).
Visual Identity: Red, white, and only red and white. No tertiary colors allowed. Ever.
I’ve included these playful graphics in this email to give you a laugh and maybe inspire a few branding ideas for yourself.
They’re a reminder that even the most magical brands are built on strategy.
Breaking it down, Santa’s brilliance lies in his consistency. The suit, the sleigh, the chimney entrance—he knows who he is and how to deliver joy (literally).
What if your brand could do the same?
Scroll down to check out the graphics. Take a moment to soak in the genius—and maybe a little holiday cheer while you're at it.
Let me know your favorite takeaway from Santa’s strategy, and here’s to building brands that last (just like his)! 🎄
Stay merry,
-Steven ✌️🍕
P.S. Today’s newsletter is brought to you by Clear Digital Labs, a digital marketing training program helping to bridge the gap between talent potential and employer needs. They provide training, mentorship, and job opportunities for aspiring digital marketers. Contact them HERE.
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