As Gary Vee once said, what's the ROI of your Mother?
As companies scale up and become more data-driven, it seems unfortunately this pillar gets sacrificed to the benefits of more performance driven efforts. In that sense, do you have recommendations on KPIs setting for brand efforts?
As companies scale up and become more data-driven, it seems unfortunately this pillar gets sacrificed to the benefits of more performance driven efforts. In that sense, do you have recommendations on KPIs setting for brand efforts?