All About Branding

From Halloween Masks to Brand Truths 🎭

After a week of costumes and chaos, let’s talk about showing up as your real brand.

Nov 1 • 

Steven Picanza ✌️🍕

3

October 2025

Why Consistency Beats Creativity (Most of the Time)

Great brands aren’t built on big ideas, they’re built on small, consistent ones.

Oct 25 • 

Steven Picanza ✌️🍕

3

How to Tell a Story That People Actually Care About

If your story doesn’t make people feel something, it’s just content. Here’s how to make it connect.

Oct 18 • 

Steven Picanza ✌️🍕

5

You Don’t Need a New Logo. You Need Clarity.

Confusion is expensive. Alignment is free. Here’s the truth about why clarity wins every time.

Oct 11 • 

Steven Picanza ✌️🍕

7

1

August 2025

This Simple Shift Turns Employees Into Brand Advocates

From employees to advocates, here’s how to connect the dots.

Aug 30 • 

Steven Picanza ✌️🍕

5

Stop marketing just to market

Focused campaigns > random noise. Always.

Aug 23 • 

Steven Picanza ✌️🍕

5

1

Your Brand Has a Split Personality

Inconsistency kills. Here’s how to spot brand fragmentation and fix it before it costs you.

Aug 13 • 

Steven Picanza ✌️🍕

3

3

The Hidden Tax on Your Marketing Budget

Clarity isn’t just a branding win. It’s a bottom-line one.

Aug 9 • 

Steven Picanza ✌️🍕

3

Stop Wasting Money on Marketing

Most marketing fails because the brand behind it isn’t clear. Here’s how to fix it.

Aug 6 • 

Steven Picanza ✌️🍕

8

Your brand isn’t boring… but it might be invisible

What a 20-year-old book just reminded me about standing out.

Aug 2 • 

Steven Picanza ✌️🍕

9

July 2025

Want to Win in 2026? Do This Before August.

July might feel early, but the best brands are already planning next year.

Jul 16 • 

Steven Picanza ✌️🍕

5

Your title doesn’t matter. You’re still the brand manager.

If you touch the brand, you own the responsibility. Here’s what that actually means.

Jul 9 • 

Steven Picanza ✌️🍕